Introducing Pyxis: The future of digital marketing
Updated: Jun 9
With the expansion of the digital marketing landscape, digital advertisers need to stand out in order to reach the right customers with the right creative at the right time. Personalized creatives have the potential to act as the most powerful performance levers but to meet their growing demand; advertisers need to manage multiple platforms and internal systems all at once. In particular, we know how frustrating it can be to manage platform specific optimization and initiate personalized communication to engage the audiences.
At Pyxis, we’ve taken an unconventional approach to automate highly personalized, on-brand creatives at scale, initiate intelligent audience targeting, and infuse AI powered optimization. It comes with an innovative setup to help brands leverage their digital marketing capabilities and meet performance goals with AI-powered algorithms.
In a time when digital marketers are blindly chasing clicks, Pyxis enables businesses to optimize their ads for improved LTV and incremental revenue. And for the advertisers who demand more control, we have built the best tools to ease their job and provide strategic support that no one else could offer.
Pyxis comes with a powerful combination of three AI engines which serve the purpose of automated targeting, generate high-performing personalized creatives based on the targeted data, and optimize ads to get an uplift of 30%-500% using machine learning simulations. It eliminates cross-platform redundancy and fulfills your digital marketing needs using a single platform.
No campaign setup needed: Sit back and watch as the AI learns from all past campaigns to set up a new campaign - with minimal hassle and maximum efficiency.
Microsegmentation and optimization: Target a specific group of people in a niche market through an automated targeting process which extracts high level information from primitive data.
Hyperlocalized brand lift study: Sit back and watch as the AI learns from all past campaigns to set up a new campaign - with minimal hassle and maximum efficiency.
Live ads based on past data: Identify potential customers and optimize ads to get an uplift of 30%-500% using in-built machine learning simulations.
Cognitive Multivariate Testing and Feedback Adaption: Create combinations of ad variations using cognitive assessment based on colors, text or offer positioning to determine which creative appeals to a particular set of audience.
Reduce CAC and increase volume: Get reduced customer acquisition costs and design your increased campaign volume according to your budget.
Pyxis enables advertisers to manage and optimize their creative and ad operations using machine learning mechanisms. With the creative suite of tools in the platform, brand and performance marketing teams can work closer as well as bridge the gap between creative and ad buying silos.
We’re excited for the future of online advertising and look forward to unlocking greater performance and creativity for our clients.